Ranch2Retail

How a Missouri Angus operation is working in vertical cooperation with Walmart to support a better beef supply chain

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From selling direct on the farm to picking up a ribeye at Walmart for the week, there’s no doubt the American consumer craves beef in their diet. For a cattleman, moving their product from farm-to-fork is the most noble pursuit one can envision.

That’s right where rancher and beef supply chain consultant Lamar Steiger wants to be. Steiger and his wife are the proprietors of The 808 Ranch in Southwest Missouri with a vision to see ranch-to-retail beef supply expand under profitable ranch management. Steiger’s work with domestic and international clients, including Walmart, has opened his eyes to a better way to supply beef for everyday consumers at an affordable price. He’s starting his dramatic and innovative vision on the homeplace...

Read the entire article here at FarmTalkNew.com

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Originally posted on FarmTalkNews.com by Emily Zahurones on April 16, 2024.

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Photos by Emily Zahurones for the Farm Talk article. Left to right: close up a yearling bull calf sired by The 808 Ranch's herd sire: 44 Hayday 008. Shari & Lamar Steiger, owners of The 808 Ranch on the overlook above the ranch. A line up of The 808's bull calves at 7 months old and the future genetics for vertical cooperation with Walmart.